Policing in Contempoary Society Essay Example | Topics and Well Written Essays - 4000 words

Policing in Contempoary Society - Essay Example The basic reasoning behind having a police force has not changed, bu the methods that at uses and the tools at its disposal have. Thus "policing" in the late Nineteenth Century implied a much greater degree of one-on-one human contact than many police functions today (Holdaway, 1979). The "bobby on the beat", often a member of the community who might be on first name terms with many of its inhabitants has often been replaced by the much more 'efficient' (and yet more isolated) surveillance camera. Modern day policing is essential an attempt to balance conflicting forces of technology versus traditional techniques. An interesting attempt to return to the idea of a very visible police force was the creation of Police Community Support Officers (PCSOs) early in this century to support the actual police. The PCSO was introduced within the Police Reform Act of 2002 in response to increasing calls for a more approachable and accessible police force. Some confusion has occurred regarding the actual duties and powers of a PCSO, as their role is essentially defined by the Chief Constable of the area they are working within. Thus many PCSOs may detain a person for up to thirty minutes but may not use force to prevent them from escaping. In what precise sense the person is then "under arrest" is thus uncertain (Tameside, 2006). A series of powers that nearly all PCSOs possess include issuing Fixed Penalty Notices for various traffic, littering and animal offenses; the seizure of alcohol from minors and general powers to keep the peace. In many ways they represent an attempt to return to the role previously held by foot-patrol police officers. One reason that such a new position is needed is the increasing numbers of police who are now assigned to serious crime and anti-terrorism activities. In a sense the anti-terrorist activities are an extension of policing into an area normally occupied by the armed forces and various "secret" (and officially non-existent) groups such as MI5 and MI6. Thus the police are being used not only to enforce British laws but to protect the population from attack from both foreign and domestic groups. For example, on 22nd of July 2005 (the day after the London bombings) a Brazilian electrician called Jean Charles de Menezes was shot and killed by police officers while boarding an underground train. He was thought to be a potential suicide bomber. It turned out that he was nothing of the kind. Sir Ian Blair, the head of the Metropolitan Police, stated a few days later that police did indeed have a "shoot-to-kill" policy regarding suspected suicide bombers. He said that the head was the only place that a terrorist could be effectively stopped: There is no point in shooting at someone's chest because that is where the bomb is likely to be. There is no point in shooting anywhere else if they fall down and detonate it. (Blair, 2005) This is a remarkable change from the old ethos of British policing, but one that can be seen to reflect a new situation. Before the existence of the IRA there were few terrorist threats to Britain, and the new threat is greatly different because the people involved with it are quite prepared, and

Learning and Development Assignment Sheet Essay Example for Free

Learning and Development Assignment Sheet Essay 1. Be able to create an environment conducive to learning. 2. Be able to plan and deliver learning and development programme activity to individuals and groups. 3. Know how to review learning and development activities All activities should be completed Activity 1 Devise a plan, with clear aims and learning outcomes, for a work related learning and development activity/session, lasting approximately 30 minutes. Along with your plan, provide an explanation of how the planned activity: reflects principles of adult learning and takes account of factors (at least 2 individual and 2 environmental) that can impact on learning meets an identified need  is based on available resources  includes appropriate assessment methods  is structured and sequenced to assist learning. Activity 2 Deliver the planned activity, demonstrating your ability to: manage a learning and development activity support learners via questioning and feedback use 1 formative and 1 summative assessment method summarise and conclude the learning and development activity assist learners to reflect on their learning and identify further needs collect feedback from participants. This activity should be observed and assessed by your tutor using the attached Observation Record. Activity 3 Write a reflective statement relating to Activity 2 in which you consider: how you created a positive learning environment  the feedback on your activity from learner participants  your own perceptions of the effectiveness of the activity  at least 2 recommendations to improve your future performance. Activity 1 A Plan for a learning and development activity/session. (Note: The Plan can be the one developed for UNIT 3PDL, providing it also meets the requirements of this unit.) An accompanying explanation (of approximately 500 words). Activity 2 Observation Record Activity 3 A Reflective Statement of approximately 1000 words Observation Criteria Assessor feedback – to be completed by the assessor with notes to support the decision Creates an environment that is positive conducive to learning e.g. health safety room layout welcome accommodates needs puts participant at ease builds rapport Structures sequences effectively for learning e.g. introduction main body conclusion Provides clear aims / learning outcomes Manages learning activity effectively uses a range of appropriate training skills uses learning resources appropriately and effectively supports learners via questioning and feedback uses appropriate formative summative assessment methods summarises and concludes the learning and development activity assists learners to reflect on their learning and identify further needs collects feedback from participants

Performance Assesments Essay -- essays papers

Performance Assesments Due to the implementation of this new law, states are required to annually test all students in public schools. Anthony Rebora (2004) states that â€Å"by the 2005-2006 school years, states must begin testing students in grades 3-8 in the areas of reading, math, and writing† (p. 1). In the 2007-2008 school years, science will be added in to the testing material. The tests must meet the requirements of the states academic standards. They are supposed to bring all students up to the proficient level on their assessments by the 2013-2014 school years. Rebora (2004) also observed that the academic content and achievement standards define what all children should know in order to be considered proficient in each state (p. 2). These state assessments are a mechanism for checking whether schools have been successful in teaching students the knowledge and skills characterized by the content standards. In an article, titled â€Å"test and punish† in NEA Today, â€Å"the number of schools that missed Adequate Yearly Progress for two or more years reached 6, 794 or 12 percent of the schools in those states† (Lochert, 2004, p. 10). Although former Education Secretary, Rod Paige believes that results show that No Child Left Behind is working and test scores are rising, other officials say that the credit associated with the rising scores go to other factors. These factors include, teaching students test taking skills, the new regulations that permit some to exempt some students’ scores, and there are more students taking the required tests. In previous years, some schools were labeled inadequate because not enough students took the assessments. (Toppo, 2004) It has become largely popular for teachers to focus more on... ...ents being able to interact with their environment. Lochert, K. (2004, November). Test and Punish. NEA Today, 10. This article talks about Adequate Yearly Progress. The standards that each school must meet to comply with the No Child Left Behind Law. It gives statistics that attempt to show that many schools will not reach the goal. Schemo, D. J. (2004, March 25). 14 States Ask U.S. to Revise Some Education Law Rules. The New York Times. There are many states that disagree with the law and feel that its requirements are far too strict. This article explains why the states think the law is unfair. They feel that any progress in the academic rates or proficiencies of students should be more important than ensuring that one hundred percent of students are at a sufficient level by a certain date. They signed a letter asking for it to be redesigned.

Art Evaluation

Art Evaluation Looking around the hallways, I found many interesting paintings. But, I found that a particular painting was more interesting than the rest. The piece of art that I have chosen to talk about is an artwork that is hanging on the wall in the hallway of JJC. The artwork is painted by a girl named Nicole Marie Wilkin in 2007. She titled her work, â€Å"Endless Miles. † The materials that she chose to use were Oil on Canvas. After looking over the painting, I notice many formal elements. The formal elements that are presented in this work are: color, line, space, texture, and motion.The painting is very well balanced; therefore, my attention isn’t focused on a certain part of the painting. The texture of the painting looks smooth. The multiple uses of contrasting colors are what I believe attracted my eyes to this painting. I feel that this formal element is what is most dominant in the picture. Another formal element that caught my eye was the use of motion. The endless amount of swirls and wavy lines make the painting look as if it is moving. I think that this gives the work a cool effect when looking at it.Using the elements, color and motion together, as Nicole did, was a good idea and works well for drawing attention to her work. The use of these two keep me wondering what the artist was actually thinking when painting this picture. There are also a few principles of composition that I see in this painting. I find that the work has no specific place that is weighted in the painting; therefore, the painting has an all over composition. The painting is asymmetrical because it cannot be split into two parts and mirror each other.I feel that this painting does evoke thoughts and emotions. When I look at this painting I feel a sense of freedom. I feel that this artwork represents freedom because of the numerous amounts of implied lines that lead to other implied lines. I feel as if the painting is leading my eyes on never-ending maze. Th e freedom that I feel is because there is no exact focal point of this painting and my eyes are free to follow whichever implied line they choose. I believe that this idea may lead into why this particular artist may have named her art, â€Å"Endless Miles. I think that the formal elements that make this work so free are the use of motion and line together. I feel that the media and materials used in this art make a strong impact. The use of oil on canvas helps to make the painting look smooth and flowing. I feel that since the artist used oil, she was able to blend her colors well and add shading to her colors. Oil is easily blended since the colors dry very slowly. This is why I think that the use of oil was a good choice for her.

Process of Learning Essay

Learning is an invisible process in which the behaviour is modified in order to attain certain goals. It is a process in which an individual acquires and develops knowledge, understanding, skills, interests and attitude that are necessary to meet life’s situations. This paper briefly analyzes the process of learning. Introduction â€Å"Learning is the insatiable curiosity that drives the adolescent boy to absorb everything he can see or hear or read about gasoline engines in order to improve the efficiency and speed of his ‘cruiser’† (Mark K. Smith). Learning can be considered as a product and also a process. It is the end product of the various experiences we come across in our life. At the same time it is a continuous never ending process as well. Even from the birth day itself the learning process starts. Learning and Behaviour Learning is observable through the behaviours of a person. An observable change in behaviour can be witnessed after a person learned something. For example, we know that small kids do not know much about the dangers of fire and they will be usually attracted towards fire. But once if they happened to come in contact with fire, they will experience the burning effect of fire and will never play with fire again. In this case we can say that the child learned to behave properly with fire and we can observe Process of Learning 3 the changes in behaviour of the child before and after experience with fire. So we can conclude that learning is characterised by change in behaviour. Behaviorism, as a learning theory, can be traced back to Aristotle, whose essay â€Å"Memory† focused on associations being made between events such as lightning and thunder. The theory of behaviorism concentrates on the study of overt behaviors that can be observed and measured (Good & Brophy, 1990). It views the mind as a â€Å"black box† in the sense that response to stimulus can be observed quantitatively, totally ignoring the possibility of thought processes occurring in the mind. Some key players in the development of the behaviorist theory were Pavlov, Watson, Thorndike and Skinner. (Brenda Mergel) (James Atherton) Process of Learning 4 Ivan Petrovich Pavlov was the first to conduct experiments to study how learning and behaviour are connected. The experiment was performed on a dog. He started to give food to his dog after ringing a buzzer. The experiment was repeated for 7 days and after 7 days he started to ring the buzzer alone and did not give any food to the dog. Still he found that the dog secreted saliva in the same measure as before. â€Å"Because a bell consistently rang before food appeared, Pavlov’s dog learned to salivate at the mere ringing of the bell; this is a conditioned response. † (Michael g. Maxwell) So it is clear that our learning and behaviours are interconnected. Learning and Thinking â€Å"Learning implies the acquisition of knowledge from experience, while thinking involves the conscious processing and use of knowledge. † (Michael g. Maxwell) Learning has definite connection with thinking as well. Nobody can say that he has learned something without thinking. For example, we know that lightning and thunder, both occurs at the same time. But we have seen the lights of lightning first before hearing the thunder sound. Though we have learned that both lightning and thunder occurred at the same time, in order to explain the delay of thunder in reaching us, we must think in terms of the velocity of sound and velocity of light. Only after we thought about the velocity differences, we can say that we have learned thunder and lightning properly. So learning definitely leads to thinking which may lead to the modification of behaviours Process of Learning 5 Behaviour and Thinking in terms of learning Learning leads to thinking. Thinking leads us to arrive at conclusions which will force us to change our behaviours. So in that sense both thinking and behaviour are interlinked with each other. Without thinking, no behavioural changes can happen. Same way without learning, no thinking can take place. For example, everybody knows that smoking is injurious to health. If a smoker, happens to meet a person who is suffering from cancer because of his smoking habit, may think about the consequences of his smoking habits and hence times he may change his smoking behaviour. Thus we can conclude that both the learning theories with respect to thinking and behaviour are connected to each other. Conclusion Learning is a complex process which stimulates thinking which will be resulted in the modification of behaviours. Learning is a continuous process which starts from birth and ends at death. It can be considered as a process and a product. Process of Learning 6 References 1. Mark K. Smith (1999, 2003), learning theory, Retrieved on February 8, 2009 http://www. infed. org/biblio/b-learn. htm 2. Brenda Mergel, Instructional Design & Learning Theory, Retrieved on February 8, 2009, http://www. usask. ca/education/coursework/802papers/mergel/brenda. htm 3. Michael g. Maxwell, Learning and thinking: what science tells us about teaching Retrieved on February 8, 2009, http://www. studentsfriend. com/onhist/learning. html 4. James Atherton, Behaviourism, Retrieved on February 8, 2009, http://www. learningandteaching. info/learning/behaviour. htm

The Mechanism of the Paterno-Buchi Reaction and its Application in the Organic Synthesis Review

The Mechanism of the Paterno-Buchi Reaction and its Application in the Organic Synthesis Review Free Online Research Papers The Paternà ²Ã¢â‚¬â€œBà ¼chi reaction, named after two chemists who established its basic utility and form, is a photochemical reaction that forms four-membered oxetane rings from a carbonyl and an alkene. Much work has been done with the reaction since Dr. Thorsten Bach of the University of Marburg published a review article in 1998 on its mechanism and synthetic utility. The Paternà ²Ã¢â‚¬â€œBà ¼chi reaction has been used recently in attempt to synthesize many natural organic products. In these experiments, the chemists are chiefly concerned with the regio- and diastereoselectivity of the products. This paper will address these selectivity concerns and report on the specific products that have been worked with since Dr. Bach’s 1998 review paper, such as (+)-Preussin and (?)-Oxetin. The following review seeks to be a source of information detailing the recent discoveries in the mechanism and application of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction, intended specifically for organic chemists involved in synthesis. Contents Abstract I. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 II. Mechanistic Knowledge and Recent Discoveries A. General Mechanism†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 B. Mechanistic Issues in Synthesis 1. Regioselectivity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. Stereoselectivity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 III. Specific Synthetic Applications A. Ring Opening Reactions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 B. Formation of Natural Oxetane Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 IV. Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 V. Literature Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 VI. Tables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 VII. Figure Captions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 VIII. Figures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 IX. Schemes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Introduction Photochemistry is the study of chemical reactions that are affected by or proceed upon application of light energy. Photochemical processes are useful tools in the laboratory because they excite ground-state electrons and form radicals.1 These radicals can be used to add to other molecules to form products that would be impossible or at least more difficult to form using other synthetic methods. The Paternà ²Ã¢â‚¬â€œBà ¼chi reaction is a synthetic method used in photochemistry that forms oxetane rings through excitation of the electrons on a carbonyl molecule. When the electron on the carbonyl is excited, it forms a radical and adds to an alkene, forming a 1,4-diradical. The diradical then closes and forms the oxetane ring when the two excited 1,4 electrons combine (see Scheme 1). An oxetane is a four-membered cyclic molecule (or part of a molecule) composed of three carbon atoms and an oxygen atom (see Figure 1). The configuration of the product oxetane and the diradical explanation of the mechanism were established by Dr. Paternà ² and Dr. Bà ¼chi. The Paternà ²Ã¢â‚¬â€œBà ¼chi reaction was named for these two chemists. Their work was published separately; Dr. Paternà ² published his article in Italy in 1909, and Dr. Bà ¼chi’s article was in print by 1954.2 Since 1954, chemists have produced several additional reviews of the reaction. These reviews have only recently begun to appear in the literature; most have been published within in the past 20 years.1 In 1998, Dr. Thorsten Bach of the University of Marburg wrote one of the most comprehensive review articles concerning the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction. The review explained the mechanism of the process based on the information available from previous experimentation. Dr. Bach’s paper then continued to detail the specific products that can be synthesized using the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction. Much of his work addressed the concerns in regio- and stereoselective yield that arise during photochemical synthesis.1 Understanding the factors affecting regio- and stereoselective yields and other aspects of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction mechanism would greatly aid chemists in their effort to synthesize natural compounds and other organic products. Many of these products have oxetane rings in their structure, and several others are alcohols that can be synthesized using the Paternà ²Ã¢â‚¬â€œBà ¼chi process followed by a ring-opening reaction. In either case, an understanding of the mechanism of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction will aid chemists in obtaining yields with high selectivity.1,3 The selectivity of the yield in a synthetic process is especially important during manufacture of biological compounds, where the regio- or stereochemical structure of a drug can mean the difference between recovery and fatality. Regio- and stereochemical control can be achieved using the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction, which provides more efficient and sometimes essential methods of synthesizing many important biological products. The ?-amino acid oxetin, which acts as an antibiotic and herbicide, and the antifungal agent (+)-Preussin are two examples of natural compounds that can be made using the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction.4,5 Experiments concerning the synthesis of natural compounds have been recently growing in number. Since the printing of Dr. Bach’s paper in 1998, there have been several such experiments involving the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction, and publications reporting the regio- and stereoselective issues and mechanics of the process have appeared in numerous journals. Regardless of the specific interest in the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction or photochemistry in general, chemists who are involved in organic synthesis would benefit from the latest knowledge of an efficient synthetic method.5 This review paper, intended then for organic chemists involved in general synthesis, will seek to compile the experimental results of only those publications in print since Dr. Bach’s review article. Mechanistic Knowledge and Recent Discoveries General Mechanism The Paternà ²Ã¢â‚¬â€œBà ¼chi reaction involves promoting electrons into excited states with light and allowing them to form cyclic bonds. The reaction is a type of [2 + 2] photocycloaddition, or 2? + 2?, which indicates that two electrons in ? bonds are reacting with two other ? electrons to form two different bonds. The two ? bonds in the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction come from a molecule containing an alkene component and a molecule with a carbonyl component. The new bonds formed through this process are ? bonds. Because these ? bonds complete a ring, the reaction is called a cycloaddition. Adding the â€Å"photo-† prefix to the word â€Å"cycloaddition† indicates that the reaction is initiated by light energy.1 When enough light energy is applied to the carbonyl group, an electron in either the nonbonding orbital or the ? bond enters into an excited state wherein the electron is promoted to an anti-bonding orbital (see Scheme 1).6 The promoted electron initially retains its spin, and because electrons in the same orbital have opposite spins, the excited electron and the electron with which it was coupled before excitation still have opposite spins. This electron configuration is known as an excited singlet state, which is abbreviated and represented in Scheme 1 as S1. However, the S1 does not last long (approximately 1–2 ns), and the spin of the promoted electron quickly changes. This situation, in which the promoted electron changes its spin, is called intersystem crossing, or ISC.1 In this case, the excited electron goes through ISC from the S1 to the triplet state, abbreviated T1.6 The initial addition to the alkene 1 can happen either in the T1 or S1. If the carbonyl remains in the singlet state long enough to add to the alkene, it will add to form a transition state resembling a 1,4-diradical 3 with a negligibly short lifetime. The brevity of the lifetime of this diradical results from the fact that the S1 carbonyl has its radical electrons in opposite spins. When a radical electron adds to a full orbital (in this case the full ? molecular orbital on the alkene 1), it will only couple with the electron with opposite spin. The remaining displaced uncoupled electron is thus the same spin as the radical electron that initially added. Hence, the two radical electrons of the diradical formed immediately upon the singlet addition to the alkene 1 will be of opposite spin. Electrons must be of opposite spin to form a molecular bond, and thus the radical electrons in this diradical from the S1 will quickly bond, closing the molecule to form the oxetane ring 4 (see Sch eme 1).6 However, oxetane ring closure takes longer if the T1 carbonyl adds to the alkene 1. Because the radical electrons in the triplet state carbonyl are of similar spin, the resulting 1,4-diradical 2 will also contain two radical electrons of the same spin. As these radical electrons cannot form a bond due to their identical spin, a relatively longer time must pass before one of the electrons changes spin and the bond forms (see Scheme 1).2 Mechanistic Issues in Synthesis Regioselectivity Because an alkene component, by definition, is composed of two carbon atoms held together by a double bond, there exists two points on the alkene where the excited electron on the carbonyl group may add. In the examples in the figures given previously, the alkene used, 2,3-dimethyl-2-butene, is completely achiral. The two alkene carbons are identical and thus it makes no functional difference to which carbon atom the oxygen adds. However, not all alkene molecules have identical carbons. In fact, most alkenes are chiral and the carbon atoms are not identical. Furthermore, many molecules have two or more carbon-carbon double bonds. The regioselectivity, or the preference of one atom to bond to another, is a major concern in synthesis.7 The regioselectivity concern generally arises when the carbonyl adds to the alkene in the triplet state. If the molecule is going to have a measurable 1,4-diradical configuration, as it does when the T1 carbonyl adds, the excited electron on the oxygen atom will tend to add to the side of the alkene that forms the most stable diradical. Bach1 and Adam7 have done extensive studies on the regioselectivity of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction. Adam and Stegmann placed various substrates on a chiral alkene and reacted it with benzophenone. Table 1 displays the scheme of the reaction and his results. As can be observed in each reaction, the methyl groups on the original alkene stabilized the diradical so that the majority of the time the oxygen originally added into the carbon with the R1 and X group. However, in general, as the R1 and X substrates increased in size, decreasing the stability differences between the 1,4-diradicals leading to the 3 and 3’ products, the regiosel ectivity also dropped sharply (refer to Table 1). This experiment provides excellent evidence that regioselectivity is determined by the most stable 1,4-diradical.7 The stability of the 1,4-diradical is not the sole determinant of regioselectivity, however. The phenomenon of hydrogen bonding also has proven to influence regioselectivity. The oxygen atom on the carbonyl may be attracted to a specific hydrogen atom on one side of the alkene. This attraction will then cause a hydrogen bond to form. The carbonyl oxygen will then prefer to add to the carbon atom closest to the bond-forming hydrogen atom. Even though entry 1 in Table 1 has a larger X substrate (OH) attached to the alkene carbon than does entry 2 (H), it gives a much higher regioselectivity. This observation can be explained by the fact that the carbonyl oxygen tends to form a hydrogen bond with the hydrogen atom of the hydroxy group. Hydrogen bond effects are seen again in Table 2. Note that entry 5 is the only entry without a hydroxy group and hence has the lowest regioselectivity (refer to Table 2). The reaction of substrates 4e-4h can be seen in Figure 2. The carbonyl oxygen coordi nates with the hydroxy group in each case to form a hydrogen bond (see Figure 2).7 Stereoselectivity In the reaction of acetone with 2,3-dimethyl-2-butene (Figure 1), the reactant molecules were achiral and no new stereocenters were formed. However, in most Paternà ²Ã¢â‚¬â€œBà ¼chi reactions, there are two potentially new stereocenters formed. There could be, of course, feasibly only one stereocenter, or even three, but throughout most of the literature regarding Paternà ²Ã¢â‚¬â€œBà ¼chi reactions, the chemists are centrally concerned with diastereoselectivity.1 Diastereoselective studies involve the preference of a reaction to produce new molecules with two stereocenters. The selective formation of these stereocenters remains a major aim in synthesis. Therefore, the stereochemical information in this review will tend to focus on the recent discoveries in the diastereoselectivity of the Paternà ²Ã¢â‚¬â€œBà ¼chi process. Just as in regiochemistry, the state (T1 or S1) of the excited carbonyl affects the diastereoselectivity of the reaction. Griesbeck and associates2 have researched the dependence of the diastereoselectivity on the electron spin direction. This research specifically concerned the addition of aliphatic aldehydes to 2,3 dihydrofuran and 2,3 dihydropyran. The aldehyde was used as the carbonyl group; it was irradiated to excite the electrons initially into the singlet state. Because the aldehyde only has a lifetime of 1–2 nanoseconds in its excited singlet state, trapping reagents had to be used to intercept the carbonyl group in the S1. The products of an excited state singlet carbonyl could then be studied. Griesbeck found that increased concentration of trapping reagent gave increasingly lower diastereoselectivity as more of the aldehyde was trapped in its singlet state. This lower selectivity can be explained plainly in terms of the transition state of the reaction. As the transition state between the reactant singlet carbonyl and the product oxetane has a negligible lifetime, there is no need to be concerned about intermediate stability, geometrical restrictions, or steric interactions. Thus, there is no need for the singlet to be selective in its direction of addition.2 However, addition selectivity plays an important role in the T1. When the carbonyl in the triplet state adds to the alkene, it forms a 1,4 diradical that has a relatively measurable lifetime. This diradical must undergo intersystem crossing in order to close into the oxetane, which requires rigorous geometrical restrictions. Thus, the geometric configuration and stability of this diradical affects the diastereochemical makeup of the product oxetane. In this particular experiment, Griesbeck et al. found that the reaction through the triplet pathway yielded diastereoselectivities of up to 90:10.2 Because the geometric restrictions of the intermediate diradical in the triplet pathway is a major factor in determining the stereoselectivity of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction, steric interactions must be considered. Adam and Stegmann7 studied the diastereoselectivity of the addition of aromatic aldehydes to allylic alcohols. Increasing the size of the R group on the alcohol gave increasingly higher diastereoselectivities (refer to Table 2). This observation indicates that the R group is a steric hindrance to the formation of the erythro-product (see Figure 2). Additional studies by Abe et al.8 conclude similarly that increased size of substrate groups will increase the stereoselectivity of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction. Hydrogen bonding can also affect the stereoselectivity of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction just as this bonding phenomenon has been shown to affect regioselectivity. In another experiment, Griesbeck and Bondock9 tested the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction of prenol and prenyl acetate. Although there was not a major difference in stereoselectivity attained by replacing the hydroxy group with an acetate group, the hydrogen bonding delayed the intersystem crossing. Hydrogen bonding actually proved to activate the electron further on the carbonyl, causing an increase in the time the carbonyl could remain in its singlet-excited state. This increased lifetime allowed more singlet carbonyls to add to the alkene. Because singlet carbonyls generally add to alkenes irrespective of geometry or orientation, an actual decrease in stereoselectivity was observed due to hydrogen-bonding effects. On the other hand, Bach et al.10 found that in their study, hydrogen bonding increased diastereoselectivity. In this experiment, a very complex molecule was used as the alkene, 3,4-dihydro-1H-pyridin-2-one. Because the carbonyl, a chiral aromatic aldehyde, formed a hydrogen bond with the amide hydrogen on the alkene, it formed a stable exciplex with the alkene. This stabilization allowed the carbonyl to add specifically in a constant geometrical conformation, yielding high diastereoselectivity. Because the geometrical conformation of a molecule is often altered by increased heat, temperature can also play a major role in stereoselectivity. Adam and associates11 studied the Paternà ²Ã¢â‚¬â€œBà ¼chi addition of benzophenone to both cis- and trans-cyclooctene at a temperature range of –95  °C to 110  °C. Except for the two extremes, temperature intervals of 20  °C were used. It was found that increasing the temperature increased the likelihood of the conformation change of the cyclooctene. If the cyclooctene changed conformation, the oxetane product was also changed. Lower temperatures favored the highest diastereoselectivity in each case. Specific Synthetic Applications Ring Opening Reactions Once an oxetane ring is formed, it can be then opened conventionally with an agent such as LiAlH4 or sodium metal, creating an alcohol. The Paternà ²Ã¢â‚¬â€œBà ¼chi reaction thus becomes an intermediate reaction rather than a terminal one. The advantage of using the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction as an intermediate in synthesis concerns stereoselective purity. The ring is opened in a way that the reaction takes place at a non-stereogenic center, and the stereoselectivity is thus preserved.12 Ring opening reactions are key in synthesizing many natural products. For example, prostaglandin analogues and ephedrine are products used often in medicine, and these can be synthesized utilizing the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction and then opening the oxetane ring. Insect pheromones and asteltoxin, a potent inhibitor of ATP synthesis, can also be formed using this ring-opening process as an intermediate.1 Bach and his group specifically completed the total synthesis of (+)-Preussin.13 (+)-Preussin is a useful antifungal agent. However, only the (+)-enantiomer is active. Therefore, it is absolutely imperative that the stereoselectivity is pure. This purity can be preserved through the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction. The final product can be formed beginning with the commercially available (S)-pyroglutaminol. The total synthesis of (+) Preussin is given in Scheme 2. (+)-Preussin is certainly useful, but it is in no way the limit of the ring-opening process. As mentioned above, ring-opening reactions can be used to create diastereomerically pure alcohols. The final structure of the alcohol is based on the structure of the oxetane ring molecule. Bach and Eilers12 worked on the synthesis of diols. In this experiment, an oxetane was prepared with a protecting group. The protecting group, a trimethylsilyl ether, and the oxygen atom of the oxetane ring were attached to adjacent carbons. After removing the protecting group, LiAlH4 was applied to the oxetane, opening the ring. A trans-1,2-diol was then obtained at 69-99% yield. Still, diols are not the only alcohols that can be obtained from oxetane rings. Adding N-Acyl enamines to aldehydes in the presence of light energy causes the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction. Subsequent ring opening using LiAlH4 or LiSBn then can form a cis 1,2 amino alcohol. Bach and Schrà ¶der15 studied this particular synthesis and were able to obtain these products in 65-86% yields. Formation of Natural Oxetane Products Although the ring opening process is extremely useful in synthesis, it is not always necessary to continue after the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction has taken place. Some useful natural compounds contain oxetane components and thus use the Paternà ²Ã¢â‚¬â€œBà ¼chi process as a terminal step. Oxetanocin, an anti-cancer drug, was synthesized using this reaction. Additionally, the ?-amino acid (?)-oxetin was produced by adding an N-acyl enamine to an aldehyde. (?)-Oxetin has proven to act usefully as an antibiotic and herbicide.4 Summary Understanding the basics of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction is straightforward, but the scope of its application and its impact on photochemistry is extensive. Although the majority of chemists do not deal with photochemical processes, knowledge of at least the existence of the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction can facilitate the solution to many synthetic problems. The simultaneous formation of both a carbon-oxygen bond and a carbon carbon bond is extremely useful in connecting molecules together. Furthermore, the universal concern of regio- and stereochemical yields are usually solved using the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction, which generally adds both regioselectively and stereoselectively. One can generally predict the regio- and stereoselectivity by an analysis of the chemical structure of the two reactants. There are several factors influencing the selectivity, which include diradical stability, steric interaction, hydrogen bonding, and temperature. Additionally, understanding the mechanistic nature of the singlet- and triplet-excited states of the carbonyl plays an important role in predicting and preparing yields. Further knowledge of the mechanism of the reaction will allow for much more accurate and efficient synthesis. Improved synthetic methods will lead to additional discoveries and more effective manufacture of important organic compounds. (?)-Oxetin and oxetanocin are two oxetane-containing compounds that can be synthesized using the Paternà ²Ã¢â‚¬â€œBà ¼chi reaction. However, not all useful compounds created with this reaction are oxetanes. (+)-Preussin, ephedrine, and prostaglandin analogues are alcohols that are synthesized using ring-opening reactions following the Paternà ²Ã¢â‚¬â€œBà ¼chi process. As chemists at both universities and in the pharmaceutical laboratories gain more knowledge of efficient synthetic techniques, important natural compounds can be more effectively and cheaply made available to their target audience. The Paternà ²Ã¢â‚¬â€œBà ¼chi reaction has proven useful and effective in the past and as it continues to be studied, it will only enhance the growing arsenal of synthetic chemists. Literature Cited 1. Bach, T. Stereoselective Intermolecular [2+2]-Photocycloaddition Reactions and Their Application in Synthesis. Synthesis 1998, 5, 683–703. 2. Griesbeck, A. G.; Fiege, M.; Bondock, S.; Gudipati, M. S. Spin Directed Stereoselectivity of Carbonyl–Alkene Photocycloadditions. Organic Lett. 2000, 2, 3623–3625. 3. Bach, T.; Bergmann, H.; Brummerhop, H.; Lewis, W.; Harms, K. The [2 + 2]-Photocycloaddition of Aromatic Aldehydes and Ketones to 3,4-Dihydro-2-pyridones: Regioselectivity, Diastereoselectivity, and Reductive Ring Opening of the Product Oxetanes. Chem. Eur. J. 2001, 7, 4512–4521. 4. Bach, T.; Schrà ¶der, J. A Short Synthesis of (?)-Oxetin. Liebigs Ann. / Rescueil 1997, 2265–2267. 5. Bach, T. The Paternà ²Ã¢â‚¬â€œBà ¼chi Reaction of N-Acyl Enamines and Aldehydes – The Development of a New Synthetic Method and its Application to Total Synthesis and Molecular Recognition Studies. Synlett 2000, 12, 1699–1707. 6. Kuteladze, A.G. Conformational Analysis of Singlet–Triplet State Mixing in Paternà ²Ã¢â‚¬â€œBà ¼chi Diradicals. J. Am. Chem. Soc. 2001, 123, 9279–9282. 7. Adam, W.; Stegmann, V. R. Hydroxy-Group Directivity in the Regioselective and Diastereoselective [2+2] Photocycloaddition (Paternà ²Ã¢â‚¬â€œBà ¼chi Reaction) of Aromatic Carbonyl Compounds to Chiral and Achiral Allylic Substrates: The Preparation of Oxetanes with up to Three Stereogenic Centers as Synthetic Building Blocks. Synthesis 2001, 8, 1203–1214. 8. Abe, M.; Torii, E.; Nojima, M. Paternà ²Ã¢â‚¬â€œBà ¼chi Photocyclization of 2-Siloxyfurans and Carbonyl Compounds. Notable Substituent and Carbonyl (Aldehyde vs. Ketone and Singlet- vs. Triplet-Excited State) Effects on the Regioselectivity (Double-Bond Selection) in the Formation of Bicyclic exo-Oxetanes. J. Org. Chem. 2000, 65, 3426–3431. 9. Griesbeck, A.G.; Bondock, S. Paternà ²Ã¢â‚¬â€œBà ¼chi Reactions of Allylic Alcohols and Acetates with Aldehydes: Hydrogen-Bond Interaction in the Excited Singlet and Triplet States? J. Am. Chem. Soc. 2001, 123, 6191–6192. 10. Bach, T.; Bergmann, H.; Harms, K. High Facial Diastereoselectivity in the Photocycloaddition of a Chiral Aromatic Aldehyde and an Enamide Induced by Intermolecular Hydrogen Bonding. J. Am. Chem. Soc. 1999, 121, 10650–10651. 11. Adam, W.; Stegmann, V. R.; Weinkà ¶tz, S. Unusual Temperature-Dependent Diastereoselectivity in the [2+2] Photocycloaddition (Paternà ²Ã¢â‚¬â€œBà ¼chi Reaction) of Benzophenone to cis- and trans-Cyclooctene through Conformational Control. J. Am. Chem. Soc. 2001, 123, 2452–2453. 12. Bach, T.; Eilers, F. Diastereomerically Pure 1,2-Diols by Nucleophilic Displacement Reactions of 3-Oxetanols – A Study Directed Towards the Identification of Suitable Nucleophiles and the Elucidation of Possible Side Reactions. Eur. J. Org. Chem. 1998, 2161–2169. 13. Bach, T.; Brummerhop, H. Unprecedented Facial Diastereoselectivity in the Paternà ²Ã¢â‚¬â€œBà ¼chi Reaction of a Chiral Dihydropyrole- A Short Total Synthesis of (+)-Preussin. Angew. Chem. Int. Ed. 1998, 37, 3400–3401. 14. Bach, T.; Brummerhop, H.; Harms, K. The Synthesis of (+)-Preussin and Related Pyrrolidinols by Diastereoselective Paternà ²Ã¢â‚¬â€œBà ¼chi Reactions of Chiral 2 Substituted 2,3-Dihydropyrroles. Chem. Eur. J. 2000, 6, 3838–3843. 15. Bach, T.; Schrà ¶der, J. Photocycloaddition of N-Acyl Enamines to Aldehydes and Its Application to the Synthesis of Diastereomerically Pure 1,2-Amino Alcohols. J. Org. Chem. 1999, 64, 1265–1273. Research Papers on The Mechanism of the Paterno-Buchi Reaction and its Application in the Organic Synthesis ReviewOpen Architechture a white paperEffects of Television Violence on ChildrenMoral and Ethical Issues in Hiring New EmployeesGenetic EngineeringRiordan Manufacturing Production PlanBionic Assembly System: A New Concept of SelfThe Project Managment Office SystemAssess the importance of Nationalism 1815-1850 EuropeDefinition of Export QuotasMarketing of Lifeboy Soap A Unilever Product

buy custom Americas Influence on Japans Constitution of 1947 essay

buy custom America's Influence on Japan's Constitution of 1947 essay The constitution of Japan was propagated on 3rd Nov, in the year 1946 and put into effect on 3rd May in the year 1997. Both American Constitution and the Government had a significant influence on the enactment process of the Post War Constitution. It is frequently known as the Mac Arthur Constitution, since it was drafted by the staff of General Mac Arthur the Supreme Commander for allied power (SCAP) and both the Japanese people and the Japanese Government had limited amount of input to it. Therefore, this paper will discuss the influence of the United States on Japans Constitution. At the end World War II, allied powers such as the United States with other assistances from countries such as India, Australia, and New Zealand occupied Japan (Hook, Glenn, and Gavan, 2003). Political Influence There are many pressures on the new Post-War Constitution, for analytical principles, they can be divided into two types of pressure. The first one is a more deliberate political pressure, while the other one is a subtle indirect pressure. The political pressures originated from SCAP and its staffs, whereas the legal pressures rooted from the text plus fundamental ideas of the American Constitution. One of the political pressures is noticeably manifested in the latest status of the monarch and rules of the United States Government same as of Gen. MacArthur to protect the ruler as the head of state, so as to perform a stable and efficient occupation reforms in order for Japan to be a democratic state. MacArthur decided to clear Emperor Hirohito and at the beginning of year 1945, MacArthur had stated that the emperors abdication is not necessary. He cleared Hirohito and disregarded the advice of several members of the royal family plus the Japanese intellectual who openly requested for the resignation of the ruler and the execution of regency. For instance, Prince Mikasa the youngest Hirohitos brother stood up in the year 1946 and contended his brother to be accountable for the conquer and still the well known poet by the name Tatsuji Miyoshi wrote an article in Shicho magazine with the title as emperor should abdicate quickly. Decision of MacArthur to protect the monarch system was powerfully supported after meeting with the monarch in the year 1945, for the first time and he was intensely enlightened by the emperors genuine attitude (Hook et al, 2003). During that time, the emperor appeared at the top of the war criminal list planned by the Britain and Soviet Union. MacArthur was terrified by the fact that if the ruler were put to death, it might become necessary to own military rule with the likelihood of rebellions happening within Japan. Then, he considered that the ruler shoud be taken care of and anticipated that the ruler would implore and not to be accus ed as being against the law as various leaders of conquered countries would have done. Surrender of Japan Initially, Japan gave into the allies on 14th August in the year 1945, when the Japanese government informed the allied that it had admitted the Post-dam declaration. The Emperor Hirohito proclaimed the unconditional surrender of Japan in the following day on the radio. This declaration was the first radio broadcast made by the emperor and became the first time the Japans citizens heard their independents voice and this date is called Victory for Japan. This also indicated the end of WWII and the start of a lengthy path to revival for a smashed Japan (Hook et al, 2003). On Victory over Japan day, Gen. Douglas MacArthur was appointed as a supreme commander for allied powers (SCAP) by Harry Truman the president of the United States to manage the Japans occupation. During the period of war, these allied powers arranged to divide Japan among themselves for reasons of occupation, as was done for the occupation of Germany. There is no clear reason why occupation plan was altered but common theories add the raised power of the U.N following expansion of the atomic bomb, and the greater distrust by the United States President of the Soviet Union when compared with Roosevelt, plus high desire to hold Soviet Union in the Far East after the Yalta Conference. Outcomes of Occupation Disarmament The Post-War Constitution of Japan adopted under allied management incorporated a peace clause article 9, which gave up war and barred Japan from sustaining any armed forces. This aimed to stop the country from turning into a violent military power once more. Nevertheless, for a decade, American was demanding Japan to reorganize the Japans army as a barricade against collectivism in Asia after the Korean and Chinese Civil War and Japan set up a Self Defense Forces. Conventionally, spending of Japans military has been limited to around one percent of its Gross Net Profit, although this is a well-liked practice, not law and has changed down and up from the country figures (Higuchi and Yoichi, 2008). Currently, past prime minister and other politicians have attempted to modify the clause, even though the intention of the American occupation was to demilitarize the Japanese because of the succeeding Asian peril of collectivism. According to the American argument, the Japanese military wa s gradually resorted to substantial strenngth, and currently, the Japan has the 6th biggest military budget in the world. Liberalization The occupation wasnt a straightforward trial in a democracy; it is frequently depicted to be with a strengthening of the cold war supreme commander allied powers reined in its reforms initiatives. In the year 1947, the United States main concerns moved audibly from open-minded social change into economic revival and internal political constancy. Democratization demilitarization lost impetus and then appeared to stall, economic de-concentration, for instance, it was left unfinished as GHQ replied to the latest imperatives. American systems motivated business practices plus industrial rules, which have since turn to sources of disputation between Japan and its focal trade partners, markedly the U.S. In the occupation, SCAP/GHQ effectively put an end to several of the financial alliances called Zaibatsu that had before monopolized firm. Together with later American alteration of heart, nevertheless, these economic changes were also held back by the powerful and wealthy Japanese who clea rly stood to mislay a vast deal. Consequently, there were those who opposed any kind of efforts at changes proclaiming that the Zaibatsu were needed for Japan to finish globally and looser industrial federations called Keirestu developed (Higuchi and Yoichi, 2008). A key land reform was carried out, guided by Wolf Ladejinsky of Gen. Douglas MacArthurs SCAP staffs. Between year 1947 and 1949, about 5,800,000 hectares of land were bought from the landowners under reform program of the government and resold at tremendously low costs to the cultivators who worked them, and by the year 1957, 3 million peasants had obtained land dismantling authority structures that the landowner had long conquered. Conclusion The constitution of Japan is currently more than 60 years old and it has been modified more than once. The American constitution is more than 200 years old and it has been modified 27 times. Therefore, views and evaluations of the Japanese constitution at the age of 60 are tremendously differed and some individuals would states that it has turn into simply a nominal document, some deprecate its erosion, whereas others declare that the constitution is out of touch with actuality and should be modified. Nevertheless, it could be incorrect to propose that the constitution of Japan is insignificant, since by doing so, one may be misconstruing post-war history the fact is that the constitution has endured cruel critics both at home and overseas for more than 60 years and turn out to be a foundation of constitutionalism in Japanese society. Buy custom America's Influence on Japan's Constitution of 1947 essay

Love Themes in Romeo and Juliet

Love Themes in 'Romeo and Juliet' Romeo and Juliet has become forever associated with love. The play has become an iconic story of love and passion, and the name â€Å"Romeo† is still used to describe young lovers. Shakespeare’s treatment of love in the play is complex and multifaceted. He uses love in its many guises to thread together the key relationships in the play. Fickle Love Some characters fall in and out of love very quickly in Romeo and Juliet. For example, Romeo is in love with Rosaline at the start of the play, which is presented as an immature infatuation. Today, we might use the term â€Å"puppy love† to describe this. Romeo’s love for Rosaline is shallow, and nobody really believes that it will last, including Friar Laurence: Romeo. Thou chidst me oft for loving Rosaline.Friar Laurence. For doting, not for loving, pupil mine. Similarly, Paris’ love for Juliet is borne out of tradition, not passion. He has identified her as a good candidate for a wife and approaches her father to arrange the marriage. Although this was the tradition at the time, it also says something about Paris’ staid attitude towards love. He even admits to Friar Laurence that in his haste to rush the wedding through he hasn’t discussed it with his bride-to-be: Friar Laurence. On Thursday, sir? the time is very short.Paris. My father Capulet will have it so;And I am nothing slow to slack his haste.Friar Laurence. You say you do not know the ladys mind:Uneven is the course, I like it not.Paris. Immoderately she weeps for Tybalts death,And therefore have I little talked of love; Romantic Love Our classic idea of romantic love is embodied in Romeo and Juliet. Shakespeare presents this as a force of nature, so strong that it transcends societal conventions. This idea is established in the play’s prologue with the line â€Å"a pair of star-crossed lovers take their life.† Perhaps Romeo and Juliets love is fate - there love is given cosmic significance which can, therefore, overturn the social boundaries of â€Å"fair Verona.† Their love is disallowed by the Capulet and Montague households, and Juliet is to marry Paris – Yet, they inevitably find themselves drawn together. Other Types of Love Many of the friendships in the play are as sincere as Romeo and Juliet’s love for one another. The close relationships between Juliet and her Nurse, and between Romeo, Mercutio and Benvolio are meaningful and heartfelt. They care deeply for another and protect each others honor – this ultimately costs Mercutio his life. This platonic love is offset by the sexual innuendos made by some characters – particularly Juliet’s Nurse and Mercutio. Their view of love is earthy and purely sexual, creating an effective contrast with Romeo and Juliet’s romanticism.

A Closer Look to Higher Educational Learning in the United States Essay

A Closer Look to Higher Educational Learning in the United States - Essay Example Higher learning in its truest sense symbolizes the appreciation, interpretation, and understanding of knowledge beyond what is discernible and distinguishable by the human senses. Its forms vary in functions and have different effects in shaping the society we are budging and living right in. Also, besides those stated above, higher education allows the feeding off of utmost desire, imagination, and compassion toward the people’s psyche in order to conquer the realms of ignorance, lack of knowledge and unawareness regarding relevant issues which continuously affect present circumstances. As stated in an article by Peirce (1993) entitled What Does Society Need from Higher Education? educational learning has been considered as a primary resource which mainly supports other institutions, such as the government and the business sector, in various vital ways. Having said these facts, it could be assumed that higher form of learning addresses the necessity of providing a holistic ap proach in order to influence the mindset of the people, especially the working adult populace, and eventually exert efforts for the common good of the majority. But how could these be all possible, given that there are too many problems and conflicts involved in the formation of the correct curriculum so as to implement effective adult learning schemes and practices? If perfected, does finishing a degree program following any of these designed curricula would mean being truly educated in the end?... If perfected, does finishing a degree program following any of these designed curricula would mean being truly educated in the end? Do the universities and colleges which offer various programs and other basic courses really know what their exact functions are? Or, are they missing these functions entirely all these years? In all fairness, I believe that it is very essential to answer and tackle these questions before we could completely discuss and expound the intricate details concerning higher formal education among adult citizens. For they serve as bases of what education and being educated should be about. According to Ritt (2008), a college degree is considered by most people as a prerequisite towards a better living condition in the future. Generally, a college diploma promises and grants the bearer greener pasture, a secured career and an improved quality of existence. That is why, many dream of obtaining one; but, few have the means to get through. Meanwhile, in the same art icle wrote by Ritt (2008), U.S. only ranks tenth among the Organization for Economic Co-operation and Development (OECD) countries when it comes to the percentage of young adults , aging from 25-34, having postsecondary credentials and education --- that is about 34 million people in summary having no college experience. This information is quite alarming in a way, since fast growing technologies and jobs in the market require at least postsecondary certifications. Moreover, it has been considered as apprehensive by most experts, since there have been cases of severe decrease in work productivity and professional discipline around the nation. The facts stated above constitute a big fraction of the pie which shows the meaning and the present situation of educated adult

Essay about beethoven Example | Topics and Well Written Essays - 250 words

About beethoven - Essay Example Not too long after his lessons with Haydn, Beethoven was employed by Prince Lichnowsky, who was more lenient about Beethoven’s musical independence. Between the years of 1792 and 1802, Beethoven began publicly performing his compositions that consisted mainly of keyboard and chamber works. Unfortunately, it was also during this time that Beethoven discovered that he was going deaf. During 1802 to 1812, despite his disadvantage, Beethoven penned some of his most famous compositions, including Symphony No. 5 in C Minor, his most well-known work (Yudkin, pg. 199). Besides this symphony, he also wrote five other symphonies, four concertos, five string quartets, an opera, numerous orchestral overtures, and many other chamber pieces. By 1817, when Beethoven was forty-seven, he was completely deaf. This did not stop him from doing what he did best, though. Indeed, while he was unable to hear anything, Beethoven composed and performed the Ninth Symphony, as well as the last of his piano sonatas. The Ninth Symphony is yet another of his works that has outlived Beethoven, and is considered to be his most complex. Alas, it was in 1827 that Beethoven died of natural

Transport in United Kingdom Essay Example | Topics and Well Written Essays - 1250 words

Transport in United Kingdom - Essay Example Transportation facilities are important in the development of a country. No country can develop if the transit of passengers and goods are difficult internationally and domestically. Import and export is an essential economic action for a country and it can be carried out only if the to and fro transportation facilities are adequate. The world is already under an economic recession and the petroleum fuels required to run the automobile vehicles are exhausting. As per some reports energy crisis is going to be another major problem the world is going to face in near future itself. Majority of the automobile vehicles in UK use either petrol or diesel. Shortage of these petroleum resources may affect the UK transport industry also and this report researches the capabilities of UK transport system in facing such a definite crisis in near future itself. Freight logistics is the movement and supply of goods throughout the economy, from raw materials, through all stages of the manufacturing process to the final delivery of finished products to companies and consumers. It is often described by the method of transporting goods – road, rail, sea or air. In reality, large logistics companies work across all types of transport and with multiple industries.The passenger transport industries include: aviation; buses and coaches; ships and ferries; taxis, private hire and chauffeurs; community transport; rail, underground and trams. (Transport and logistics: Overview, 2009) This research utilizes both primary and secondary data available from the automobile and transportation industries. I have utilized electronic media and print media in order to collect statistics suitable for this research. Moreover, I have conducted some surveys among the common public using some questionnaires to collect their opinion about the condition of the UK transport industry at present and their expectation for the future.

Spanish-American War 1898 Essay Example | Topics and Well Written Essays - 1500 words

Spanish-American War 1898 - Essay Example President McKinley finally had no choices in the matter as a result of the sinking of the USS Maine. Foreign policy changed dramatically as a result of the consequences of this very short, very significant war that is often forgotten in view of the Civil War. The Spanish-American War, one where Theodore Roosevelt and his Rough Riders earned their place in history, brought about a great deal of change to the perception of the United States by others in the world. This war would cause major changes in the realm of American foreign policy in its wake. The war was brought on by these many factors and soon after the declaration for war was made, soldiers were headed for Havana and Santiago. The Yellow Journalism that began with Hearst and Pulitzer caused a great deal of grief as is relayed in several pieces. One very significant accounting would be an eyewitness description by H. H. Kolsaat as he held in his hand a telegram from the forces in Manila Bay when the USS Maine had been lost. Eyewitness to History's website states that H. H. Kolsaat's recollection of the meeting with President McKinley included a conversation that ended with McKinley in tears saying, "Congress is trying to drive us into war with Spain. The Spanish fleet is in Cuban waters, and we haven't enough ammunition on the Atlantic seacoast to fire a salute." (1) H. H. Kolsaat continues on to say that he spent nearly half the night speaking with the President after the evening's activities. Only the first of many agonizing conversations that the President suffered through in the declaration of war, one he was quite reluctant to consider until there appeared to be no choices in the matter. The deciding factor for President McKinley came in a private letter written by Enrique Dupuy de Lme, the Spanish Minister in Washington, to a Spanish editor then traveling in the United States. It was this letter, described as part of the text from American Military History: Army Historical Series; Chapter 15 Emergence to World Power 1898-1902 and stating the following as the letter "expressed de Lme's adverse personal reaction to McKinley's message to Congress in December 1897. The President was, he thought, "weak and a bidder for admiration of the crowd . . . a would-be politician who tries to leave a door open behind himself while keeping on good terms with the jingoes in his party."" (2) This outraged most Americans when it was published after a man stole it from the office where it had been sent. The outraged outcry from the United States caused what President McKinley considered to be the hardest decision of his career. This decision was to go to war with inadequate forces, in adequate supplies and terrible conditions to work within. All of this had been sparked in the fervor of what has been termed Yellow Journalism, created by Joseph Pulitzer and John Hearst in their work to take the country to war using public opinion as the impetus of the action. Their tactics, no matter how underhanded, managed the objective. The results were felt worldwide. The Spanish-American War of 1898 was one of the shortest wars America ever fought. Four months into the war, it was over. But, the consequences of that war were broad spectrum and felt worldwide. The Spanish-American War of 1898 did the one thing nothing else had managed. It proved that the

Voc wk 4 Essay Example | Topics and Well Written Essays - 1000 words

Voc wk 4 - Essay Example 141). Students can go into virtual halls where they find a variety of information from assessments they can take to planning their education and work. DISCOVER can be used in conjunction with the SII to find more information on the careers from that assessment. One of the strengths of the SII is that it provides a lot of information that the student can take for further research. Also, it is completed easily, and it is based on the Holland codes which allows the individual to access other assessments that also use the codes. The strengths of the DISCOVER program are that it is computer based, interactive and engaging for the student. The reason it is important to be aware of the issues involved with assessments in special populations is because we cannot make generalizations that match everyone. This is why it is important to know how the tests were normed and the clients demographic profile. Starkey, D.S., and Rasmus, S.C. (2006). Individual and group assessment and appraisal in Capuzzi, D., and Stauffer, M.D. (2006) Career counseling: Foundations, perspectives and applications. Pp. 113-151. At 17 years old, John will have more time to choose a career, but it is a good time for him to explore careers. Although he worries about this now, I would also explain to him that he does not have to choose a solid career at this point because he has his whole life ahead of him. The two ethical considerations that Mrs. Catwick would have to take into consideration would first be to make sure that the test was appropriate for Johns age group. She is giving form R, which she hopefully reviewed or read the booklet to see whether this was appropriate for high school students. Another consideration, according to Engels and Harris (2006) is to make sure to inform John that the SDS is not a test in the way that he is used to taking. The reason for pointing this out is because there is "the high likelihood that clients

Spanish-American War 1898 Essay Example | Topics and Well Written Essays - 1500 words

Spanish-American War 1898 - Essay Example President McKinley finally had no choices in the matter as a result of the sinking of the USS Maine. Foreign policy changed dramatically as a result of the consequences of this very short, very significant war that is often forgotten in view of the Civil War. The Spanish-American War, one where Theodore Roosevelt and his Rough Riders earned their place in history, brought about a great deal of change to the perception of the United States by others in the world. This war would cause major changes in the realm of American foreign policy in its wake. The war was brought on by these many factors and soon after the declaration for war was made, soldiers were headed for Havana and Santiago. The Yellow Journalism that began with Hearst and Pulitzer caused a great deal of grief as is relayed in several pieces. One very significant accounting would be an eyewitness description by H. H. Kolsaat as he held in his hand a telegram from the forces in Manila Bay when the USS Maine had been lost. Eyewitness to History's website states that H. H. Kolsaat's recollection of the meeting with President McKinley included a conversation that ended with McKinley in tears saying, "Congress is trying to drive us into war with Spain. The Spanish fleet is in Cuban waters, and we haven't enough ammunition on the Atlantic seacoast to fire a salute." (1) H. H. Kolsaat continues on to say that he spent nearly half the night speaking with the President after the evening's activities. Only the first of many agonizing conversations that the President suffered through in the declaration of war, one he was quite reluctant to consider until there appeared to be no choices in the matter. The deciding factor for President McKinley came in a private letter written by Enrique Dupuy de Lme, the Spanish Minister in Washington, to a Spanish editor then traveling in the United States. It was this letter, described as part of the text from American Military History: Army Historical Series; Chapter 15 Emergence to World Power 1898-1902 and stating the following as the letter "expressed de Lme's adverse personal reaction to McKinley's message to Congress in December 1897. The President was, he thought, "weak and a bidder for admiration of the crowd . . . a would-be politician who tries to leave a door open behind himself while keeping on good terms with the jingoes in his party."" (2) This outraged most Americans when it was published after a man stole it from the office where it had been sent. The outraged outcry from the United States caused what President McKinley considered to be the hardest decision of his career. This decision was to go to war with inadequate forces, in adequate supplies and terrible conditions to work within. All of this had been sparked in the fervor of what has been termed Yellow Journalism, created by Joseph Pulitzer and John Hearst in their work to take the country to war using public opinion as the impetus of the action. Their tactics, no matter how underhanded, managed the objective. The results were felt worldwide. The Spanish-American War of 1898 was one of the shortest wars America ever fought. Four months into the war, it was over. But, the consequences of that war were broad spectrum and felt worldwide. The Spanish-American War of 1898 did the one thing nothing else had managed. It proved that the

Markiting Essay Example | Topics and Well Written Essays - 250 words - 6

Markiting - Essay Example f the drink, the chemical content, the taste, colour, standard of quality, smell, availability of the drink, and the refreshing nature of the soft drink. Withstanding other external factors like weather that may affect my selection, I mostly buy soft drinks from Coca-Cola Company. Indeed, I get significant value proposition when I seek to buy the Coca-Cola soft drink. A part from the brand being available in almost all outlets, the drink is internationally recognized and approved. Its taste, smell, and colour are my favourite and its refreshing nature serves my core purpose of wanting to buy it. In addition, the energy levels of the Coca-Cola soft drink are more relevant to my age and health and thus the motivation to buy it. The drink is free from other harmful chemicals and contains no caffeine hence medically viable. More so, the mode of packaging the brand is very convenient for me as it is highly portable and the plastic bottle is recyclable. The fact that I can get either a cold or a warm brand is also a value proposition for me. In conclusion, the price of the brand is also convenient compared to other soft drinks and the satisfaction I get from it. As such, the Coca-Cola brand suits my selection criteria and thus my value

Favourite Brand Paper Essay Example for Free

Favourite Brand Paper Essay The brand that I identify with is tide laundry detergent. I love tide laundry detergent because there are 5 people in my house and a lot of laundry being done with Tide I am able to use less detergent for a large amount of cloths. It keeps the colors of the cloths bright and even if you have been using cheap detergent when cloths are washed with tide the colors bright. Tide also gets hard to remove stains out of cloths without having to pretreat the sting and soak cloths for a long period of times. I can also save money by using Tide because when using a less effective brand I have to pour more than the required amount to wash and the cloths deteriorate faster. When cloths deteriorate and look dull I have to spend more money to purchase cloths in a shorter amount of time. I do believe Tide Company has built a successful relationship with loyal customers because even during the recession Tide created a cheaper detergent called Tide Basic in order to accommodate its loyal customers during these hard times. The company has created a Tide detergent that can be used with cold water which saves on the energy bill. Loyal Tide customer has a lot of variety to choose from which helps maintain the relationship with the brand. This brand is focused on groups of all ages because it is efficient and has been around since 1946. The Tide brand for the younger generation helps them remember home and for the older generation it is familiar and a brand they can trust. Tide has a variety of detergent product such as tide pods eliminate odor and are pre-measured, Tide ultra-stain release removes 99 percent of stains, Tide to go instant stain remover to go it’s a pen that is small and can be carried around if you get a small stain on your cloths, Tide boost duo packs it has stain removing power without any dyes or scent, Tide total care for high efficiency washers, Tide ultra clean plus downy gives same clean feeling and soft cloths, Tide cold water great cleaning and save money no hot or even warm water needed, Tide alternative bleach wash whites without the need of using bleach, Tide Free provide ge ntle on skin, Tide febreze for individuals who play sports, all of these also come in powder form for those who do not like liquid detergent. This is another reason Tide caters to all  age groups there is something for everyone. The two competitor brands Whisk and Kirkland Signature Ultra. These two detergents are numbers 2 and 3 on the list of competitor detergents which was done by ABC news. I have tried both of these brands. In my opinion these brands are good but the stain fighting power is not as effective as tide. When using tide on my chef uniform which has food and oils from cooking kitchen smell was gone. I used both brands to wash my nephews chef uniforms and they were not as effective at removing dirt, grim and most of all the smell of food. Tide has also been featured in good housekeeping magazine. It was also named one of the must steal products because in recent years there has been a surge of theft with tide detergent. In conclusion Tide laundry detergent is a brand that has been around for decades. It maintains and brightens colors. Tide also has over 15 varieties from one that can be used on sensitive skin to cold water Tide that helps save money. Tide is a trusted brand and caters to their customer’s needs. They also have helped maintain the relationship by offering a lower priced detergent when the recession affected all individuals around the world. Tide does have some competition but it does not have all the varieties or report that Tide has with their customers. References http://nymag.com/news/features/tide-detergent-drugs-2013-1/index2.html /www.nytim http:/es.com/roomfordebate/2013/01/14/why-would-drug-dealers-use-tide-as-a-currency/tide-is-the-must-steal-product-of-the-season http://www.goodhousekeeping.com/product-reviews/home-products/laundry-detergents/best-laundry-detergent#slid

How Important Is Race In US Politics?

How Important Is Race In US Politics? I am the son of a Black man from Kenya and a White woman from Kansas, asserted Barack Obama in 2008; and for as long as I live, I will never forget that in no other country on Earth is my story possible. This speech came in March 2008; until this point candidates on both sides had avoided discussing race as an issue. Obama wished to establish himself as a candidate outside of race, yet ultimately this was not possible. Those opposed to this strategy ensured that race remained an integral factor in the 2008 election and the wider US political scene. Race can be seen to link to a variety of policy areas. For example, a recent New York Times article states that, four in 10 Black children are born into poverty [while] less than one in 10 White children are.  [2]  Statistics such as this demonstrate that race in connection with economics and class are central issues for US politics more generally. The Center for Disease Control and Prevention compiled an extensive report in January 20 11 detailing racial disparities in a broad array of health problems; highlighting the continual significance of race as a policy issue, particularly in popular discourse, as this report received much mainstream media attention.  [3]  Yet the subsequent issues raised by race have changed. No longer are blatant displays of racism socially or legally acceptable; so what is preventing us from deeming America a post-racial society?  [4]  Furthermore, why is a post-racial society the aspiration? On the one hand, it falls in line with the American principle of a united nation, yet on the other hand it is considered dangerous to attempt to embrace different cultures, after so many years of segregation. Furthermore, the absence of overt discrimination does not mean that exclusion has ended, rather, that the character of [such] discrimination has changed.  [5]   This paper shall argue the continuing importance of race in US politics, both through its overt influence on policy making as well as its implicit influence; as often discussions which avoid race are making an equally important statement. This essay shall consider race largely in terms of traditional binaries of Black and White. Incorporating an analysis of ethnicity will be too broad, particularly as language and immigration would need to be considered. Obamas election as a mixed-race American has brought traditional binaries of Black and White back to the forefront of discussions. While other minority groups do add another layer of complexity, analysis of this goes beyond the scope of this essay. A further constraint has meant that race will be discussed with regard to the domestic, and in particular, on a federal level. Historically race issues differed between states, and while there may still be variation regarding perceptions between more conservative or more liberal states, a discussion of federal policy regarding race will allow wider conclusions to be drawn. Race can be considered to encompass issues of governmental policy, party policy, public perceptions and political strategy. If race is viewed in this way it is possible to attempt to separate political and legislative conceptions of race from discussions of individual discrimination. The former is the focus for this paper. All of these factors become heightened during election years, where race continues to divide people, even within the same party. Notably, the emergence Tea Party faction on the Republican side, a platform for conservative populist discontent demonstrates views held are not true of all of the Republican Party; furthermore, it may not necessarily represent views of all Tea Party movements, as there is no single Tea Party.  [6]  It is the nature of US political parties to encompass huge variation within the main parties. Election years provide an increased awareness of the political, and as such will provide recent examples of the trends in racial politics. This c an be seen presently through the debate over Obamas place of birth; with the administration choosing to release the long birth certificate before the next election cycle. The argument will proceed through three substantive sections; firstly a discussion of race and the electorate; second, the factors which continue to shape racial inequality; and finally governing, including an analysis of candidate choice. Race and class Recent shifts in the American demographic are crucial to understanding how race as an issue has changed, particularly in the post-Bush era. This change in administration provided substantive change in some areas, but arguably not during the 2008 campaign period. Minorities did, and will, continue to be a secondary concern while White voters retain plurality status, this notion featured prominently in the 2008 general election, as voting statistics suggest parties will continue to bring White issues to the forefront in order to win elections. It can be seen that there is a glaring ideological disconnect between the desire and reality of a race-free society.  [7]  Teasley and Ikard, in their article The Myth of Postracism suggest the danger of complete investment in postracial thinking, particularly for the most economically vulnerable African American population. The prominent liberal view of racial policy suggests a cautious approach, favouring the idea of a colour blind society. While it is suggested that there is no currently viable alternative to a liberal vision of race, it can be inferred that at least racialism as a theory acknowledges the persistence of racism in America.  [8]  Critical Race Theory (CRT) favours a race conscious approach, reliant upon political organisation. In arguing the need for CRT, Metzler presents an argument for why the term postracial is meaningless as a critique.  [9]  Usefully, the theory also allows for intersections between race, class and sex. A basic premise is that while electoral decisions may claim to be colour blind they are actually steeped in racist ideology.  [10]  For example, it can be argued that race as a political factor will be avoided as much as possible; unless a politicians political survival depends on it. Example 2008 or Sotomoyar The premise of a race neutral campaign is to develop a coalition of support, regardless of race. Yet ultimately, there remains a divergence as to why different r acial groups voted for Obama, while many Whites voted for Obama as a way to move beyond race, many Blacks voted for him as a way to vindicate the entire Black race.  [11]  While the term vindicate may be unnecessarily emotive, the notion of collective Black support for Obama is significant as an example of the continual relevance of race in US electoral politics and the differing motives for voting behaviour. The mere suggestion that issues still exist as Black or White demonstrates the continuing importance of race. After his 2000 election victory, Bush was famously advised that if he did not improve his minority vote, he would be unable to win the next election. The pattern of immigration in the US has left the country with a large multicultural demographic. The nature of such immigration, being both forced through slavery, and voluntary, is a relatively unique phenomenon; as such racial issues are historically rooted in much of American society. This seems to make some of the electorate, particularly minorities, more inclined to talk about race, while often having the opposite affect among White voters. Due to the growth in minority populations, there has been a proportional decrease to the White population. In 2008, the Black population alone comprised 12.8% of the population. The national census of 2010 puts this original figure at 12.6%, demonstrating a further demographic shift, wi th African Americans no longer comprising the majority minority, with the Black population comprising a smaller proportion than other minority groups.  [12]  This suggests a limit to traditional oppositional binaries of Black vs. White, with new minorities gaining ever increasing populations, and in theory increasing significance. Binaries remain important, but it is important to realise that they do not always give us a complete picture; as an increasing number of citizens describing themselves as multi-racial, 3.4% in the last census.  [13]  However, in the 2008 election focus was not given evenly to each minority group. Perhaps because some minority groups are more valuable when translated into votes, or perhaps because some groups are more politically active than others. South Asian voters had a huge impact on the democratic primaries in 2008, particularly in California, yet the binary view continued to dominate discussions. This may have been a temporary fluctuation, en couraged by the race between a Black candidate and a White candidate for the presidency. Yet it seems that the trend is actually a continuation from a longstanding history of dealing in terms of Black and White issues of race. The Black community also remains much more vocal than other minority groups, particularly more assimilated Asian voters. Ultimately, binaries remain useful in demonstrating the importance of race in contemporary politics, as it remains that conflicts between Black issues and White issues are at the forefront of debate, particularly with regard to healthcare and education. In the 1990s, Bill Clinton restored the Democratic Partys competitiveness by mostly avoiding the race-specific rhetoric and policies that had helped drive disaffected White voters toward the Republican opposition. The boom he presided over produced political and economic benefits for African-American families as well as well as Whites, making him popular with both groups. Comparing this to the situation in 2008; a deeper analysis of Obamas poll numbers [à ¢Ã¢â€š ¬Ã‚ ¦] indicates that very little changed in terms of voting habits in this election cycle.  [14]  Thus, on the surface it seems significant that Obama has successfully reproduced the polling numbers of Clinton, a White Southerner, adding substance to the post-racial argument.  [15]  Yet in context, Obama was nominated during a period of frustration with the outgoing Republican administration, at a time of economic uncertainty, and when a generation of African Americans had won elected office. Thus it can be seen how race as a domestic issue is closely interlinked with other factors, notably feeling toward the outgoing administration and the fluctuating state of the economy. As such, examples which are often cited to demonstrate the decreasing significance of race can actually be at least partially attributed to other factors. The socioeconomic divide in America is expanding; in a multiracial society where the races are unequal, there will often be a racial dimension to class differences, for class is an efficient recoder of racism.  [16]  Reed suggests that this is an historical trend, built on the back of enslaved Africans, as such, for Reed, race and colour have always been the ultimate determinants of socioeconomic status.  [17]  Yet it seems that the greatest divide came long after the period of reconstruction. Since 1970 the socioeconomic divide has become more evident; while the status of the most disadvantaged members of the minority population deteriorated, that of the advantaged has notably improved.  [18]  This is clearest in relation to the Black American population. As such, it seems that race becomes less important because of socioeconomic factors. The rate of improvement is also notable; in several areas, such as college attendance, Blacks [à ¢Ã¢â€š ¬Ã‚ ¦] have made those improv ements at a relatively faster rate than the reported progress of comparable Whites.  [19]  Thus, the fact that the number of Blacks enrolled full-time at colleges and universities nearly doubled between 1970 and 1980 (to over 1 million) demonstrates that there is a growing economic schism between lower-income and higher-income Black families, with the lower members of the community being left behind.  [20]  Policies such as affirmative action enhance this trend, doing more for the more advantaged members of Black communities compared to those from lower incomes. With race being so closely connected to socioeconomic conditions, it only increases its importance as a factor in US politics as the subject becomes broader. Hooks divides the Black community into class groups, and suggests that this has a considerable impact on perceptions by both the Black and the White community.  [21]  The impact of this has been to divide the Black community into sub groups, with many of the higher-income families becoming increasingly assimilated with the White community. As a basic concept this is still relevant, yet much of what Hooks outlined has become dated. Hooks argued that class-based racial integration disrupted what he terms, racial solidarity in essence; that previously class standing was irrelevant to the Black community, but increased integration has erased this bond between communities.  [22]  While it can be accepted that there did exist a sense of community, it is not true to say this has diminished to the extent which Hooks believed. Significantly, it seems the nomination of Obama reignited a sense of Black community; the mobilisation of Black voters can be attributed to a growing sense of g roup consciousness and empowerment.  [23]  Yet what is more convincing, is Hooks argument regarding communities. The emergence of what has been termed, a Black middle class, has led to wealth being removed from communities, leaving the poor and underclass as isolated segregated communities.  [24]   Race and the media It is important to consider whether race can continue to be discussed independently, or if class is now a more important issue. It seems the two issues are, and have been, fundamentally intertwined, due to long standing inequalities linking back to before the Civil War. However, the extent of this has changed, and the emergence of Black middle class has led class to move toward the forefront of political discussions of race. It is significant to discuss how and why the public produce conceptions of race, with particular emphasis on the role of the media as a source. As a nation, America emerged from a unique system of oppression and slavery. As such, race remains deeply rooted in the lives of many Americans. In an age where post-racial politics seems to be a common aspiration, for electoral benefit as much as for issues of equality, it is important to realise how race continues to appear on the political agenda. Some significant events can be cited in contemporary American politics a s periods of change. The terrorist attacks of September 2001 permanently altered American domestic and foreign policy and new issues of race were raised with the growing politicisation of Islamophobia. More recently, with regard to the binaries discussed so far, came the political impact of hurricane Katrina in 2005. Worst affected by this disaster was the city of New Orleans, which had a substantial Black population. The suffering of the people of New Orleans allowed the Democratic Party to establish itself as an alternative; and allowed it to distinguish itself through the racial politics of hurricane Katrina. It gave the Democrats the chance to put race onto the political agenda, yet arguably Obama attempted to distance himself from this strategy. This task was made easier for the Democrats due to a period of highly publicised racial shaming. By the time of the 2008 election, the Democrats were seen as a viable alternative to the Republican Party, who were famously said not to ca re about Black people.  [25]  This quote from an influential Black performer became a popular sound bite, demonstrating the importance of the media, and as such it did much to contribute to Bushs unpopularity. Following hurricane Katrina, many people sought to answer the question of whether its social effects and the government response to the countrys biggest natural disaster had more to do with race or class. Or if again, they were unavoidably linked. An argument surrounds the prominence race received as a factor in the Katrina disaster. While liberals could be accused of citing race in an attempt to reference a wider, more historic discrimination against Blacks, it was not an effective strategy as it did little to alter government policy. Therefore, although addressing Katrina as a race issue had a profound effect on the electorate, it was only later that it began to really influence policy. However, it seems that concluding class to be a more significant factor, is to divert attention away from race, thus [discouraging] a deeper discussion about the ways race and class intertwine.  [26]  Ultimately, Katrina is a prime example of the intrinsic way race and class are intertwined, largely due to the historical nature of racism in the region, in relation to housing and neighbourhood distribution. Few comparisons were made between White and Black residents, but as Lavelle and Feagin suggest; only 17% of Whites lacked access to a car to evacuate with, compared to 60% of Black residents.  [27]  Media images showed nearly all those left suffering in New Orleans were Black Americans, making it seem like a race issue; however those in more financially stable positions were able to live in safer areas, those families most able to afford homes in safer flood-protected areas and that had resources to evacuate easily suffered much less than poorer families, seemingly suggesting a class issue. Furthermore, what is also significant about the Katrina example is the way in which the media reported the story. The media are one of the most effective methods of communication across the US, as such, what is reported is highly influential among the electorate; It is universally accepted that mass media hold great power, as they transmit information to the public and are free to highlight certain news items and ignore others, setting the agenda of public life and creating consensus or disagreement on certain issues.  [2 8]  However, it took until September, a month after the disaster, for the media story to shift from stories of Black crime to the failures of government in mediating the disaster. Representation of race in the media has often contained rigid stereotypes, particularly with regard to the traditional binaries. This becomes increasingly problematic when it is considered that the portrayal may equate to the only contact a member may have with a particular racial group. In a study carried out by Johnson, he highlighted this dilemma; questioning the consequences; If somebody is living in Boston, and all their information on Black Bostonians comes from the media, what does that look like?  [29]  Johnson purported that White owned media in Boston tended to report more according to stereotypes than the Black owned media. While it was the Black owned agencies that were said to carry more positive stories, alongside the negative. Conducting a follow up to this initial study in the 1980s, Johnson looked at the distribution of coverage at the turn of the century. While crime stories continue to top the kind of coverage given to African Americans, the percentage of this coverage has dropped. Among Black owned media, education stories became central, with crime stories being placed much lower. Perceptions are crucial in politics, particularly in such a vast nation as America. Kellstedt suggests that there is a lack of substantive evidence supporting the notion that media coverage of race actually affects public opinion in any systematic way, yet he goes on to assert that it is an underlying assumption that the media has helped shape the course of race politics.  [30]  Due to their communicative role, the way the media chose to relay stories, or even the choice in stories they portray, have a profound impact in the electorate; there is a discourse of racism that advances the interests of Whites and that has an identifiable repertoire of words, images, and practices through which racial power is applied.  [31]  However, although the media still dominate communication, candidates are having an increasingly close relationship with the electorate through mediums such as social networking. As such, it seems candidates are getting increasing access to the electorate, thus racial issues can be dealt with or avoided, as the candidates chose. Of course this is relative, and the media will always retain the power of scrutiny, as is the nature in a liberal democracy. If the media shape the political agenda in the aforementioned way, then what constitutes a racial issue? It seems any number of issues could constitute a racial issue. For example, with regard to education the percentage rates of high school graduates can be used to summarise that Black students are still failing at an alarming rate compared with White students.  [32]  Or with regard to housing; although overt discrimination is no longer practiced, other practices still take place to isolate minorities from the housing market. Issues regarding joblessness, healthcare and criminal justice all continue to disproportionally affect people of colour. But what is important to question is whether these issues should be framed as racial issues, or whether this in itself is an acknowledgement of a continual inequality. If the nation were to truly adopt colour blind policies, then the theory would suggest that issues should be discussed independently from race. As such, a policy about the environment should be isolated, even though it may impact disproportionately communities of colour. But if these issues are no longer treated in isolation, politicians can be accused of pandering towards affirmative action, which is still viewed sceptically by many of the electorate. To acknowledge that so many political issues can become issues of race acknowledges the uniqueness of race as an issue area. Whether the trade-off between isolating policies is acceptable, or desirable, gets to the heart of racial policy in the USA. Is Race neutrality possible? Finally, it will be useful to look at the last presidential campaign, in order to discuss whether it can be concluded that the campaign was race neutral, and why this may have been an aspiration to so many candidates.  [33]  While this may have been the intention, partisan strategy among other factors, ensured that race was not allowed to remain off the political agenda. This continued to be true in light of the 2010 midterm elections, even though Obama was not on the ticket, much discussion among the media was once again given to his African American status and the impact this would have. Race can be seen to affect politics both implicitly and explicitly. Candidate choice was undoubtedly the aspect of race occupied most by the media. The beginning of the campaign was in line with the notion of an inclusive America. Yet the campaign shifted with the widespread circulation of Reverend Wrights sermon, in which he controversially said, the government lied about weapons of mass destruction in Iraq being a threat to the United States peace.  [34]  Obamas candidacy became very clearly race bound. At this point Obama had to justify himself in racial terms, which was a strategy which had been avoided until this point. The significance of what has since been termed Obamas race speech in 2008 is not just that it was the first point in the campaign that race became openly discussed, but it is rather what Obama did in this speech, he acknowledged the continual tensions; a part of our union we have yet to perfect.  [35]  He demonstrated that he was a clear personification o f both oppositional binaries, while offering an ability to transcend them. Black support can be seen to be both a strength and weakness for democrats. Black support can alienate other groups of voters, traditionally there have been tensions between the Black and Hispanic communities.  [36]  De-racialization is seen during campaigning when candidates attempt to avoid explicit references to race issues, in attempt to remain inclusive. Concurrently, candidates use implicit strategies such as using racial symbolic Black and Latino faces in their literature; while putting increased emphasis on issues which are perceived to be racially transcendent and ultimately, attempt to appeal to a broad selection of the electorate.  [37]  Thus even when race is not vocalised during an election, it still plays a vital role. Charles Hamilton first proposed a race neutral strategy in 1973,  [38]  Obama has been said to follow such strategy, in that he did so much to avoid discussing race as an aspect of his campaign.  [39]  The supposed advantage of such avoida nce is to encompass the widest possible selection of the electorate. With regard to voting behaviour, issues need to be directed at those who will provide the swing vote. There are limitations on the political power and influence of minorities, thus making it rational for parties to focus on the White majority, and to use deracialisation strategies.  [40]  For example, Democrats traditionally receive a disproportionate share of the minority vote, as such, it is in their interest to direct policy to White issues because they can rely on receiveing Black votes regardless; thus, the United States has racially polarized politics while race, itself, is depoliticised.  [41]  The running of a race neutral campaign is an acknowledgement in itself of the importance of race. If accepting that Black and White voters continue to prioritise different issue areas, it is also true to acknowledge that the running of a race-neutral campaign can be difficult to balance. The aim is to attract White voters without losing a connection to the Black community. Race will continue to be an issue even after the election period ends. With regard to Obama, it is again a new phenomenon; if it assumed that the race neutral campaign will extend to an attempt at race neutral governing, then Obama will continue to avoid the issue of race. This has been seen through the first half of his first term. Race issues are not overtly mentioned unless completely necessary. However this is not due to Obamas skilled pragmatism. In fact, it seems Obama may be constrained by those who elected him in the first place, as well as by the partisan tactics of the Republican opposition. If Obama had mounted a concerted series of racial policy issues, then White voters may have felt alienated. A lot of the early fears from the campaign would be perceived to be correct: for example that Obama was an African American; interested in prioritising minority issues. This goes against the intended pluralistic nature of US politics. Reed claims that Americans will have to mount a concerted effort to have Obama promote anything regarded as a Black issue.  [42]  Thus, have African American issues actually been side-lined and consequently jeopardised through the election of the countrys first Black president. If Obama does continue to down play racial issues, Conservative arguments declaring the irrelevance of race will be strengthened.  [43]  Conservatives use Obamas image as a sign that racism is dead, while at the same time evoking race strategies against him.  [44]  Race becomes an unavoidable issue of cont Toyota: Sustainable Strategies And Global Success Toyota: Sustainable Strategies And Global Success The global auto industry is a key sector of the economy for every major country in the world. A huge invests in research, development and production result in gaining high industry performance (OICA, 2010). The high competition of key players in automotive include; BMW, FIAT, Ford, General Motor, Honda, Mitsubishi, Nissan, Peugeot Citroen, Toyota, Renault, Volkswagen, Hyundai and Daimler à ¢Ã¢â€š ¬Ã‚ ¦..(Datamonitor, 2010). Toyota Motor Corporation has become one of the most successful companies in the world today. In 2010, Toyota was ranked number 5 of the worlds largest corporations (Fortune, 2010) and number 11 of the best global brands (Interbrand, 2010). It is also considered as the most profitable organisation of automobile (Datamonitor, 2010). For almost 15 years J.D Power and other research firms have consistently rated Toyota and its luxury line, Lexus, among the top automotive brand. Over 50 years automotive operation worldwide and its launched the world first commercial hybrid car, Prius, enhance Toyota more strengthen and gaining high competitive advantage over the rivals in term of its reputation and reliability, initial quality, and long-term durability (J.D Power, 2010; Stewart and Raman, 2007). Thus, study of Toyota international business operation could be provided distinctive knowledge for researcher in term of strategic implementation from some well-known literatures and an investigation of some facts and information could enhance more analytical skills. Therefore, this report will start with the analysis of automobile industry including; market overview, market size and it competition situation. Follow by the reviews of Toyota Motor Corporation. Then, it strategic management will be examined. After that, Toyota performance assessment will be scrutinized. Strategic analysis will be provided in order to obtain deep analysis of corporation. Finally, conclusion part will be summarised all information according to the researchers study. 1. Automobile Industry 1.1 Market Overview Due to the progressive globalization, the climate change and the idea of air quality improvement, automobile manufacturers have put more efforts to create sustainable development which is to minimise fuel consumption and exhaust emission (UNEP, 2002). They have also made use of advanced technological solution to reduce waste and emission in the factories as well as to improve the vehicle safety and recycling ideas (Oliver Wyman, 2010; UNEP, 2002). Moreover, it is very crucial for the industry to continue the concept of great product design and innovative development such as the initiative in hybrid technology (Sturgeon, 2009, Oliver Wyman, 2010). In addition, Sturgeon et. al. (2009) explained four characteristics of the automobile industry which are: A small number of huge firms have more power than small companies. Eleven huge and dominant companies from three countries including Japan, Germany, and the USA. The automobile industry has developed strong regional structure along with globalisation integration. The final product assembly of vehicle has been moved to the home market due to political sensitivity issues. There are only few generic parts and component systems that can be fit to all products. Therefore, it has to be customised before production. The automobile markets condition has also been driven by globalization which can be divided into four categories Market globalisation drivers, Cost globalsation drivers, Government globalisation drivers, and Competitive globalisation drivers (YIP, 1992). The firms should understand and recognize these drivers in order to evaluate and gain their competitive advantages. Analysis of the globalisation drivers for the automotive industry is demonstrated in Figure 1. Figure 1: Yips globalization drivers of automobile industry Source: Authors own 1.2 Market Size The global market of new cars has been recovered from a decline in value in 2008. In 2009, the market rose by 2.7% and reached a value of $1,019.2 billion while its combined annual market growth rate was just 2.1% during 2005 2009. According to the pie chart shown on Figure 2, Toyota Motor Corporation took a 15.3% share of the markets volume being a leader in the market, compared to Volkswagen (14.2% ) and Ford (8.1%) (Datamonitor, 2010). Figure 2: Market size and share of automobile Source: Adapted from Datamonitor (2010) 1.3 Porters Five Forces Porters five forces (Porter, 1980) is the crucial tool to be used to analyse the important forces that determined the competitive power of automobile industry as illustrated in figure 3 understand both the strength of your current competitive position, and the strength of a position youre considering moving into. Figure 3: Porters five forces Source: Authors own Threat of New Entrants It can be said that there is low threat of new entrants in the automobile industry since it has reached the mature stage of the product life cycle. If a new company wants to enter the market, it needs to achieve economic of scale cost reduction and mass production. Consequently, the new comer is required to have a huge amount of capital in order to own its automotive manufacture and innovative technology. Moreover, it is quite difficult for a new player to have its distribution channel and dealers due to the strong channel of the key companies and their reputation. Bargaining Power of Suppliers In order to produce a vehicle, it consists of many components perform final product assembly. A lot of suppliers are then involved in production process. They are very similar due to the fact that raw materials are not different. As a result, it will be very easy to change suppliers since they have low bargaining power. Bargaining Power of Buyers Consumers are the main players in this industry since the automotive business depends on them. It is not difficult for them to switch the brands if they are not satisfied. However, in order to purchase a new car, they have to deal with a dealer only. Therefore, it can be said that there is moderately high bargaining power of the buyers in the automotive industry. Threat of Substitute Products Public transport, walking, cycling etc. can be substitute products for automobiles. Also, the geographic location has considerable effect on consumers purchasing decision. People in Venice, for example, travel by boat only. However, it will be more convenient to use automobile in order to go to most places. Consequently, threat of substitute products is moderately low. Intensity of Rivalry among Competitors There is very high intensity of rivalry among competitors due to a lack of product differentiation. It is found that the key players in the industry are fairly balanced; therefore, one can easily gain the others market share. As a consequence, in order to advertise a product, the company has to consider and compare all aspects including quality, price, durability, and others to its competitors. 1.4 Strategic Groups Analysis Porter (1980) defined a strategic group as a group of companies in an industry which implement similar strategy. According to figure 4, it can be seen that the mass market follows cost leadership strategy while differentiation strategy is implemented by the luxury group (Peng, 2009). The ultra-luxury group generally utilises focus strategy (Peng, 2009). For Toyota Motor Corporation, Toyota and Scion brands are developed by cost leadership strategy to compete in the mass market whereas it distributes Lexus brand for Luxury market (Toyota, 2010). Figure 4: Strategic group analysis Source: Adapted from Peng (2008) and Henry (2008) Furthermore, Oliver Wyman (2010) suggested that the automobile industry can be split up onto two different types of companies including mega groups and independent champions. Mega groups have their own manufacturers, technologies, platforms, and engines whereas independent champions depend on channel resources and their networks. Consequently, Toyota has been considered as maga groups due to the reasons above. This can be illustrated by successful OEM (Original Equipment Manufacturer) paradigm as shown in figure 5. Figure 5: Successful OEM diagram Source: Adapted from Oliver Wyman (2010) 2. TOYOTA Motor Corporation 2.1 Company Background Toyota Motor Corporation, a Japanese automaker, was established in 1937 by Kiichiro Toyoda (Toyota, 2010). Owning to its solid finance and an increase in demand of vehicles, it had become one of the strongest carmaker around mid-2008 (IHS, 2010). This is also because of its potential business strategy focusing on product innovation and its production efficiency (Takeuchi, Osono, and Shimizu, 2008). Finally, in 2010, Toyota was ranked number 5 of the worlds largest corporations (Fortune, 2010) and number 11 of the best global brands (Interbrand, 2010) 2.2 TOYOTA Global Vision 2020 Toyotas vision is to investigate and balance the relationship between the cycles of nature and the cycles of industry. Thus, its slogan is Open the Frontiers of Tomorrow which expresses the desire of Toyota and the efforts of its employees toward the realization of societys dreams in order to build a way to a new world. The Toyota group believes that it can be accomplished though the energy of people and technology (Figure 6) (Toyota, 2010). Figure 6: Toyota global vision 2020 Source: Adapted from Toyota (2010) 2.3 TOYOTA Biodiversity Guideline Biodiversity framework (Figure 7), one of the sustainability principles of Toyota, was developed in order to emphasise on three areas; contributions through technology, collaboration and cooperation with society, and information disclosure (Toyota, 2010). Figure 7: Toyota biodiversity guideline Source: Adapted from Toyota (2010) 2.4 TOYOTA Corporate Social Responsibility Toyota CSR policy consists of three main areas including social, environmental, and economic aspects (Figure 8). Based on its guideline principle, Toyota implements all business activities in order to create harmonious and sustainable society in each country (Toyota, 2010). Figure 8: Toyota CSR policy Source: Adapted from Toyota (2010) 3. Toyota Strategic Management 3.1 The Toyota Way In 1935, Sakichi Toyoda, the founder of the company, originally purposed five key principles to develop company and its employees beliefs (Toyota, 2010). After that, in order to provide rigorous training to the new generation of its employees, the company realised that these five important principles should be documented and divided into two pillars (Figure 9) which are Continuous improvement and Respect for people (Toyota, 2010, Stewart and Raman, 2007). For the first pillar, Continuous improvement can be called Kaizen which is Toyotas basic business management (Liker, 2004). It also focuses on individual learning and improvement by evaluating ones self and being creative in order to achieve goals. Also, Toyota presents its second pillar by providing employment security and developing employees participation and responsibility in order to build understanding, trust, and loyalty among the team members (Liker, 2004). Figure 9: The Toyota way Source: Adapted from Toyota (2010) 3.2 New JIT a Management Technology Strategy Model of Toyota A unique business strategy of Toyota called New JIT (Figure 10) has brought about its successful management and operation in the global market. New JIT is a management technology strategy model including three key areas; Toyota Marketing System (TMS), Toyota Production System (TPS), and Toyota Development System (TDS) (Amasaka, 2002, 2007). Figure 10: A management strategy model Source: Amasaka (2002) 3.3 Toyota Production System (TPS) Toyota production System (TPS) is the distinctive production system which enhances Toyota gaining higher competitive advantage over it competitors (Toyota, 2010; Amasaka, 2002; Takeuchi, Osono, and Shimizu, 2008). Taiichi Ohno invented TSP strategy in late 50s. Today this strategy became one of the most production efficiency in the world and many leading company use this platform extensively as an ideal prototype (Toyota, 2010; Takeuchi, Osono, and Shimizu, 2008). TPS designed House platform which mean that everyone can understand how it works (Figure 11). Toyotas global strategy on production is simple: Toyota Production Systems (TPS). TPS was designed by Taiichi Ohno who was in charge of production for Toyota after WWII. Ohno implemented this strategy in the 1950s and 60s and today Toyota is one of the worlds most efficient factories because of TPS. The goal of TPS is to provide the best quality, lowest cost, and shortest lead time through the elimination of waste (Toyota, 2010, Amasaka, 2002). Below is the actual Toyota Production System layout in its form of a house.(Figure 11). Figure 11: Toyota production system Source: Toyota (2010) 3.4 Key Management Drivers Takeuchi, Osono, and Shimizu (2008) pointed out the key of Toyotas success called Toyota six forces. It is influencing contradictions inside Toyota organisation can be divided into three forces of expansion and three forces of integration. Three forces of expansion causes changes and improvements in the company which are include setting impossible goals or near-unattainable goals from the view point of senior executives, local customization by producing products to suit local market needs and customise business operations under the same platform in each country and region, and experimentation that Toyotas eagerness to experiment helps it clear the hurdles that stand in the way of achieving near impossible goals. Another three forces of integration controls the balance between expansion and transformation. It can be seen this integration from values from the Toyota founders vision commitment and performance, up-and-in people management, and open communication to all level of employee closely. 4. Assessing Toyota Performance 4.1 Brand and Product Performance In the market of passenger cars, Toyota owns and operates 3 major brands; Toyota, Lexus and Scion (Toyota, 2010). Toyota offers more than 116 models distributing through different segments and provides customised models to attract local customers of each region in order to increase its sales volume (IHS, 2010). It can be seen Toyotas model strategy as shown in Figure 12. Figure 12: Model strategy Source: Adapred from Toyota (2010) 4.2 Global Operation and Expansion According to figure 13, on March 31st, 2010, Toyota had got 300,000 employees and 66 plants in 27 countries and regions with approximately 170 distributors and 8,000 dealers worldwide (Toyota, 2010). The efficient Toyota Production System (TPS) and high RD lead Toyota to a stronger position than its rivals in the automobile market (Takeuchi, Osono, and Shimizu, 2008). According to Toyota (2010) the number of vehicle had produced in FY2010 were 6,809,000 units. It was decreased slightly when compared to last four years. The major products which distribute worldwide came from Japan plants (58.1%) follow by Asia (15.6%) and North America (15.3%) (Figure 14) (Toyota, 2010). Regarding to distribution strategy, there are two main logistical concepts which are regional bases approach and dock-based approach are implemented by Toyota (Toyota, 2010). Despite the fact that Toyotas head office is located in Japan, its subsidiaries were founded over the world in order to create multiple regional headquarters including North America, Asia, Europe, and others ; (IHS, 2010). This means that the company can utilise localisation strategy to satisfy different customers needs in each country. On the other hand, dock-based operation is used to manage the inspections and quality control before distributing to the regional dealers again (Toyota, 2010). Figure 13: Toyota operation Source: Toyota (2010) Figure 14: Toyota production Source: Toyota (2010) 4.3 Financial Performance During FY 2010, Toyota posted better-than-expected results despite the global massive recall saga, which affected almost 10 million vehicles worldwide. For the 12 months ending 31 March 2010, the automaker returned to profitability on the back of swift cost-cutting measures and strong sales recovery in major markets, including Asia, rebounding from its first-ever annual loss posted during the previous fiscal year. The automaker posted a net profit of  ¥209.4 billion (US$2.25 billion) during FY 2010, compared with a net loss of  ¥437.0 billion during the previous fiscal year. Operating profit stood at  ¥147.5 billion, versus an operating loss of  ¥461.0 billion during the previous fiscal year, while pre-tax profit at the company stood at  ¥291.4 billion, compared with a pre-tax loss of  ¥560.4 billion, respectively. The significant improvement in operating earnings was largely thanks to  ¥520 billion in savings through cost-cutting efforts, and  ¥470.0 billion in savin gs through a reduction in fixed costs. Revenues at the company declined by 7.7% y/y, however, from  ¥20.5 trillion to almost  ¥19.0 trillion, as a result of the drop in vehicle demand in major markets, including North America and Europe, and unfavourable currency translation effects. Figure 15: Financial performance Source:Toyota (2010) 5 Toyota Strategic Analysis 5.1 Competitive Strategy According to Porters generic strategy (Porter, 1980), it can be said that Toyota is placed in the group of stuck in the middle. However, Thompson and Strickland (2008) mentioned this strategy could be named as Best-cost provider since Toyota offers customers more value for money low cost products with comparable quality and features. This is because of Toyotas revolutionary lean production system based on product differentiation strategy with understanding of customers, rather than a relentless pursuit of cost reduction in the cost leader category (Thompson and Strickland, 2008). As shown on Figure 16. Figure 16: Toyotas competitive strategy Source: Authors own 5.2 Core Competency One main characteristic that Toyota always emphasises is Quality. Consumers make their decision to buy this brand because of its reliability and its durability. Moreover, in order to stress its quality, it has been said that the vehicles are Made by Toyota. This means that the quality of its vehicles is exactly the same even though they are produced from different part of the world (Toyota, 2010). However, there is another remarkable feature that Toyota has made efforts to create and present in order to change consumers perception. It is Innovation. In 2000, Toyota launched Pirus Hybrid to introduce its sustainable technology (Toyota, 2010). This product gained customers attention and were sold out about a million in the mid of the year. As a result, Full hybrid has become its core competent technology in 2010 (Toyota, 2010). Last but not least, it is its unique production system called Toyota Production System (TPS). This system includes Just-In-Time (JIT), one-piece flow, Kaizen (continue to improve), Jidoka (automotive stop), and Heijunka (leveled production) leading Toyota to provide the best quality, the lowest cost, the shortest lead time, and the best safety (Amasaka, 2002). Consequently, Toyota can achieve highly competitive advantages over its competitors. 5.3 SWOT Analysis Strengths The strong reputation and brand image is a significant competitive advantage to boost companys sales in both domestic and international market. Consumers recognize Toyota brand and its popularity so they are more willing to pay for its premium products. Research and Development (RD) has been emphasised to ensure and enhance its quality and its safety. Also, Toyota always pays more attention on environmental compatibility when developing new products. With its strong and powerful distribution channel and dealer network, Toyota can distribute and sell its products through 170 distributors and 8,000 dealers across the world. Toyota Production System (TPS) has been successfully developed leading Toyota to gain efficient production with the best quality, the lowest cost, and the shortest lead-time. Weaknesses Due to two safety recalls announced by Toyota, consumers have less confidence in its products and its brand image. This also has a significant impact on companys share price causing a drop of stock exchanges in Japan and overseas. Employees pension fund has been decreasing owning to the financial instability. Toyota has been forced by regulation about unfunded pension; therefore the company cannot control its liquidity position. Opportunities Regulation about energy saving and emission provides a great opportunity to Toyota since it has been developed Prius, a hybrid vehicles over the years. Hybrid technology is one of the most valuable competitive advantages of Toyota enhancing it to gain higher market position. In the next ten years, China, India, and South East Asian countries are forecast to be a key driving automotive market. Therefore, Toyota should take this opportunity to obviously present its brand in the Asain markets which could help increase its market share effectively. Due to many new cars launched by Toyota during 2009-2010, the company will be able to gain higher customer interest contributing greatly to companys sales growth. The global automobile industry has been recovered from the economic recession and is expected to gradually accelerate in next year. Toyotas products and service can be expanded since they can be sold and distributed through its distribution network over the world. Threats Since there is high competition in the automobile industry, sale of Toyotas vehicles may be low and affect the companys finance and operation. Due to the different emission standard in different country, Toyota who sells and distributes products and service to more than 100 countries has additional cost in order to test, develop, and manufacture each product for each country. Toyotas financial status is quite sensitive to foreign currency exchange fluctuation, especially the Euro, and the US dollar affecting material cost and price of products sold in foreign currencies. Conclusion The key success of Toyota based on the integration of its competitive advantage and its business philosophy of understanding people as well as balancing cycles of nature and industry. The constant RD and excellent product innovation have a massive effect on Toyotas performance its market growth and its market share. The operational excellence is implemented as a strategic weapon in order to improve its products and quality through its production strategy. The Toyota Production System (TPS) is efficiently developed and effectively integrated with Toyota Marketing System (TMS) and Toyota Development System (TDS). Local customisations and multi-segmentations build Toyota more powerful than its rivals and gain positive perception from local consumers.